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As of my last knowledge update in January 2023, Hybe Corporation, formerly known as Big Hit Entertainment, is a South Korean entertainment company that has made significant contributions to the global entertainment industry. Please note that developments may have occurred since then.

Hybe Entertainment is best known for managing and producing some of the most successful and influential K-pop artists. Here are some key aspects of Hybe Entertainment:

**1. BTS (Bangtan Sonyeondan):** Hybe Entertainment gained immense international recognition primarily due to its flagship boy group, BTS. Debuting in 2013, BTS has become a global phenomenon, breaking numerous records and garnering a massive fan base known as the “ARMY.” BTS’s success has played a pivotal role in elevating K-pop’s presence on the global stage.

**2. Expansion and Rebranding:** In March 2021, Big Hit Entertainment underwent a rebranding and officially changed its name to Hybe Corporation. This move was part of the company’s strategic efforts to diversify its business portfolio beyond music. Hybe aims to become a comprehensive entertainment company with a broader focus on content creation, technology, and lifestyle.

**3. Acquisitions and Partnerships:** Hybe Entertainment has expanded its reach through strategic acquisitions and partnerships. Notable among these is the acquisition of Source Music, the label behind the girl group GFRIEND. Additionally, Hybe has collaborated with companies like CJ ENM and Naver to strengthen its presence in various entertainment sectors.

**4. Global Auditions and Training Programs:** Following the success of BTS, Hybe Entertainment has continued to scout and train talented individuals. The company conducts global auditions to discover aspiring artists who have the potential to become the next big stars in the entertainment industry.

**5. HYBE Labels:** Hybe Entertainment operates various subsidiary labels, each managing different artists. These labels include Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment, and more. Each label focuses on the unique talents and styles of their respective artists.

**6. HYBE Insight:** In an effort to incorporate technology and innovation into its operations, Hybe launched HYBE Insight. This division focuses on developing new technologies, including AI and VR, to enhance fan experiences and create innovative content.

**7. IPO and Financial Success:** Hybe Entertainment went public in 2020, and its initial public offering (IPO) was one of the most significant in the history of the South Korean stock market. The success of the IPO highlighted the global popularity of K-pop and the potential for entertainment companies to thrive on the stock market.

Hybe Entertainment’s commitment to innovation, global expansion, and diversification suggests a continued influential role in shaping the future of the entertainment industry. For the latest and most accurate information, it’s advisable to check the latest sources or the official announcements from Hybe Entertainment.

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